120+ Home Entertainment Statistics for 2024

In this post, you'll find 120+ home entertainment statistics to have on your radar for 2024.So if you're looking for home entertainment stats that are relevant today, you'll love this list.

Television (TV) Statistics

Television continues to be a predominant source of home entertainment, with regular viewership heavily impacted by weather and events like sports playoffs. The industry is changing due to technological advancements and a shift in consumer preferences towards subscription video-on-demand services and smart TVs.

• In 2024, adults in the United States will watch traditional TV for an average of about three hours a day (Statista).
• Due to the widespread use of internet connectivity, more than 75% of Americans own a smart TV. (Statista).
• It is projected that 985 million people will have paid TV subscriptions in 2023 through traditional providers, including cable and satellite networks. (Statista)
• Millennials with young children stream CTV material for over seven hours daily (Nielsen).
• According to projections, the TV business will bring in about 97 billion dollars in income by 2024, primarily from high-definition TV (4K and 8K) and advanced technologies like connection. (Statista)
• January saw a 3.7% rise in TV viewing, primarily due to the NFL playoffs and colder weather. (Nielsen).
• 5.4 billion traditional TV and home video viewers will be worldwide in 2022. (Statista).
• After the internet, television has the second-highest market share of all advertising mediums globally. (Statista).
• Between 2021 and 2023, the global pay TV subscriber base shrank by around 20 million. (Statista)
• Free-to-air terrestrial television will be available to 544 million households globally by 2029. (Statista)
• The number of households watching analog terrestrial television is quickly declining; by 2029, there will only be seven million worldwide.(Statista)
• Global TV homes were projected to number 1.72 billion in 2021 and will rise to over 1.8 billion by 2026. (Statista)
• With 4.54 million viewers on average, NBC was the top ad-supported television network in the US in 2023. (Statista)
• 4.51 CBS noted viewers for the TV channel. (Statista)
• With 0.2 share points added, Netflix now accounts for 7.9% of all TV usage. (Nielsen).
• Peacock saw a 29% surge in usage and recorded a 1.6% TV market share. (Nielsen).
• Roku Channel usage rose by 10% by the end of the month, accounting for 1.1% of all TV viewing. (Nielsen).
• The cooler weather caused TV viewing to rise by 10% in Tulsa and 7% in Portland, while the Buccaneers' playoff run in Tampa caused a 14% increase. (Nielsen)
• The Upfronts see the exchange of over $20 billion in advertising revenue for primetime broadcast and cable and roughly the same amount for other dayparts and CTV. (Nielsen).
• Disney+'s attractiveness for families with young children on CTV platforms is highlighted by the fact that it reached 56.4% of all Millennials with young children, a percentage far greater than the 32.6% reach among all Millennials (Nielsen).
• Asian Americans view content on their cellphones and TVs almost equally, averaging 17 hours a week on each screen. (Nielsen).
• In 2024, adults in the US will watch over an hour more digital video than traditional TV. (Emarketer)
• In 2023, there were 14% fewer US original scripted TV shows than the previous year. (Emaketer)
• In July 2023, the proportion of traditional TV viewers (broadcast and pay TV combined) fell below 50%. (CNBC).
• Pay TV viewership fell by 12.5%, while broadcast TV usage fell by 5.4% year over year. (CNBC).
• Major providers such as Comcast and Charter recorded remarkable quarterly declines in pay-TV subscribers; in the secon. (CNBC)
• Due to the widespread use of internet connectivity, more than 75% of Americans own a smart TV. (Statista)
• In third quarter of 2023, Comcast lost 543,000 pay-TV subscribers, while Charter lost 200,000 (CNBC)
• It was projected that connected TV (CTV) advertising spending in the US will reach 24.6 billion dollars in 2023 and 42.4 billion dollars by 2027. (Statista)

Smart TV

• It is projected that the global TV market, which includes connected and smart TVs, will bring in at least $100 billion in sales by 2024. (Statista)
• It is anticipated that over 115 million households in the US will have connected TVs by 2024. (Statista)
• In the UK, the percentage of households with smart TVs approached 75% in 2023. (Statista)
• In 2023, almost all TVs sold in Germany were smart TVs.(Statista)
• Nearly 75% of UK households owned a smart TV in 2023, indicating the widespread adoption of these state-of-the-art TVs.(Statista)
• (Mashable)
• X's CEO, Linda Yaccarino, has stated that the app will feature a trending video algorithm and AI-powered topics and will be available on smartphones and smart TVs. (Mashable)

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Pay TV

• In 2022, global pay TV revenue fell to $151 billion from $186 billion in 2019, a considerable decrease in the face of the growth of over-the-top (OTT) and streaming services. (Statista)
• A record one billion people globally become pay TV subscribers in 2021, and moderate growth is anticipated for the next six years at least. (Statista)
• Over the previous ten years, the U.S. pay TV penetration rate dropped from 87% to 66%, suggesting significant customer losses to OTT and SVOD providers. (Statista)
• The Asia-Pacific area is anticipated to have 26 million more pay TV subscribers by 2027, with China and India leading the way. (Statista)
• The adoption of pay TV is accelerating in smaller nations like the Philippines and Vietnam, helping to drive up the number of TV subscriptions worldwide.(Statista)

Diversity and Inclusivity

• Over 50% of Black viewers favor TV series and films with characters who resemble them.(Deloitte)
• Approximately 50% of Black and multiracial people actively look for films and television series that feature underrepresented populations.(Deloitte)
• It is significant to around 70% of Black customers and over 50% of Asian, multiracial, Hispanic, and Latinx consumers that TV series and films are created and produced by diverse creative teams.(Deloitte)
• 66%believe it's critical that diverse creative teams produce films and television shows.(Deloitte)
• More than a third of US media and entertainment revenue is generated by Black, Hispanic, and Latinx consumers, as well as LGBTQIA+ audiences. Among these groups, sentiments of inclusivity account for 71% of entertainment spending. (Deloitte)
• Almost 70% of consumers find it enjoyable to watch films or TV series that educate them about cultures other than their own.. (Deloitte)
• 50% of viewers anticipate seeing the same ethnic and physical diversity in TV series and motion pictures as they do in real life. (Deloitte)
• According to a survey of consumers, 75% of them feel underrepresented in media and entertainment at the moment. (Deloitte)
• More than 40% of consumers believe that social media videos have a far wider variety than TV series and motion pictures. For Gen Z customers, this number rises to 60%, and for Black, multiracial, Hispanic and Latinx, and LGBTQIA+ consumers, it reaches above 50%.(Deloitte)

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Streaming Statistics

Large libraries of on-demand video are provided by streaming services, which have completely changed home entertainment. The popularity of these services has surpassed that of traditional TV because of their unique content, adaptable viewing options, and ease of viewing across numerous platforms.

• With a compound annual growth rate of 17.8%, the video streaming business, valued at over $670 billion, is predicted to reach over $2.49 trillion by 2032. (Deloitte)
• Ted Lasso on Apple TV+ ranked as the most streamed show 2023, with around 16.9 billion minutes of viewing. (Nielsen)
• With 36% of all TV usage going to streaming, it has surpassed broadcast and cable popularity. (Nielsen)

• American households with subscriptions spend, on average, $61 a month on four streaming video on demaniders. (Deloitte)
• In order to streamline invoicing, access SVOD through theiTorvice, and access material not available on SVOD, 68% of users pay for either a TV subscription or live streaming TV. (Deloitte)
• Ag to 36% of customers, the material offered by streaming video services isn't worth the cost.(Deloitte)
• In the last six months, 40% of users have canceled a paid SVOD subscription. (Deloitte)
• At least one ad-supported tier of a subscription service is subscribed to by 46% of households. (Deloitte)
• 57% of homes make use of a free service with advertising.. (Deloitte)
• 54% of Gen Z and millennials think social me.a provides better movie and TV program suggestions than streaming platforms do. (Deloitte)
• Since they don't have to waste time looking or something to watch, 60% of Gen Z prefers to watch videos with user-generated content.�(Deloitte)
• By 2027, projections show that there will be over 1.6 billion subscriptions globallyclose to one billion subscribers for video-on-demand.(Statista).
• While 70% of customers prefer TV series or movies with human writers, 42% of consumers believe generative AI can produce engaging material. Furthermore, according to 22% of respondents, generative AI could create more engaging TV series and films than people. (Deloitte)
• Of those under 41, 18% believe advertisements on SVOD services impact their purchase decisions, while 54% say social media advertisements have the biggest impact. (Deloitte)
• If the monthly cost of their preferred paid SVOD service increased by $5, 48% of customers said they would cancel.(Deloitte)
• According to 36% of customers, SVOD services' content isn't worth the money. (Deloitte)
• Projections show that by 2027, there will be over 1.6 billion subscriptions globally and close to one billion subscribers for video-on-demand (Statista).
• In the video streaming market, Netflix remains the most significant participant, with over 269.6 million customers as of March 31, 2024. (Digital Trends)
• January 2024 saw an increase in streaming usage of 4.1%. (Nielsen).
• For a record 12 months running, YouTube was the most popular streaming service. (Nielsen).

10 most popular streaming services

Source: Digital Trends

• In 2023, Asian Americans viewed 31% of ad-supported video on-demand (AVOD) content, compared to 27% for the general public. This suggests that Asian Americans had a higher level of engagement with AVOD content (Nielsen).
• In the third quarter of 2023, 41% of American households used ad-supported streaming services (AVOD and FAST), up from 31% in the first quarter. (MediaPost).
• According to 46% of internet-connected households in the US, streaming services benefit their home. (MediaPost).

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Gaming

With so many people playing games on their phones, computers, and consoles, gaming is a big part of home entertainment. Both sexes and all age groups are highly engaged in the business, with solitary and narrative-driven games especially well-liked by more recent players.

• Approximately 60% of American adults, regardless of gender, who were surveyed said they played video games for nine hours a week on average. (Deloitte)
• Just 29% of female gamers report spending most of their gaming time on live service games, compared to nearly half of male players. (Deloitte)
• In Australia, 91% of homes own a video gaming console. (Truelist).
• Simple mobile games are preferred by 69% of female players, whereas half of them are uninterested in multiplayer games. (Deloitte)
• In the last four years, one in five American gamers 25 percent female and 16 percent male began playing video games. (Deloitte)
• Compared to 40% of males, 26% of women would want additional non-gaming experiences within their preferred online games. (Deloitte)
• Roughly 50% of male and female gamers enjoy playing alone, narrative-based games. (Deloitte)
• 43% of female gamers who began playing within the last two years said they prefer playing deep, narrative-driven games independently. (Deloitte)
• 40% of gamers want more of their preferred TV shows and movies to be made into video games, and forty percent wish more popular video games to be made into TV shows and movies. (Deloitte)
• The best-selling video game of 2023 was an adventure game with a narrative based on a well-known movie series. (Deloitte)
• Nearly 50% of Generation Z and millennial gamers wish to see more celebrity actors appearing in video games. (Deloitte)
• Bullying is regarded as a part of the gaming experience by 30% of males and only 19% of women.(Deloitte)
• Video game publishers should take more significant action to stop bullying and harassment in their games, according to 57% of women and 53% of men. (Deloitte)
• Social media videos and live streaming are the preferred forms of video material, according to nearly half (47%) of Gen Zers and a third of millennials surveyed. (Deloitte)
• 60% of Generation Z prefer videos with user-generated material since they save time when looking for something to watch. (Deloitte)
• Searching for streaming video to watch takes up too much time, according to nearly 50% of those surveyed. (Deloitte)
• More than half (54%) of Gen Z and millennials think social media provides better TV and movie recommendations than SVOD services. (Deloitte)
• A third of consumers and 59% of Gen Zers who were polled said they frequently watch TV series or movies on SVOD services after learning about them online from the creators. (Deloitte)
• According to a survey, 63% of Gen Z gamers learn about new games from social media content makers and live-streamers. (Deloitte)
• According to 57% of Gen Z and millennial gamers, new music is discovered in video games. (Deloitte)
• Regarding live service games, almost 50% of Gen Z and millennial players don't mind seeing promoted content. (Deloitte)
• Over 50% of Gen Z and millennial gamers desire more movie and TV program adaptations of their favorite games. (Deloitte)
• In 2024, the top six SVOD companies alone will probably spend over $100 billion on content.(Deloitte)

Gaming Console Statistics

• The projected revenue from the worldwide video game console market is predicted to reach over 21 billion US dollars in 2023, up from 20.4 billion in 2022. (Statista)
• The US console industry is anticipated to grow to 7.9 billion dollars by 2024. (Statista).
• It is estimated that gaming console sales in Europe will bring in 7.8 billion dollars by 2024. (Statista).
• At a compound annual growth rate (CAGR) of 14.1%, the global market for 3D gaming consoles is expected to increase from USD 9.8 billion in 2021 to USD 23.5 billion by 2026. (Global Market Estimates)
• In the US, 28% of people reported playing video games on a console at least once a week. (Statista)
• With 1.2 million shipped, the PlayStation 5 leads the game console market in the first quarter of 2023. (Truelist)
• With over 1.1 million devices sold, Nintendo Switch is 39.9%. (Truelist)
• Xbox Series (XS) sold 450 thousand units and held a 16% market share.(Truelist)

Gaming console sales over time

• Women make up 41% of PlayStation 4 and PlayStation 5 owners.(Tr uelist)
• 86% of Xbox gamers are at high risk of being hacked. (Truelist)

PC Gaming

• There are an estimated 1.86 billion PC gamers worldwide. (Statista)
• The greatest audience for low-end Games-as-a-Service (GaaS) PC gaming in 2020 was estimated to be 1.7 million players.(Statista)
• With almost 359.6 million users, premium GaaS was the second-largest PC gaming category by audience size. (Statista)

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Home Theater Statistics

Home theater systems, which vary in price depending on amenities and personalization, offer a movie theater-like experience at home and are the main part of home entertainment. For movie and TV buffs, they usually have surround sound, comfy seats, and high-definition screens, which improve the total entertainment experience.

• A home theater typically costs between $10,000 and $50,000, with $17,000 being the average. (Projector Screen)
• Multipurpose theater rooms now have a median price of over $31,000, a 14% increase over the previous year. (CEPro)
• Of the dedicated home theater systems, 38% cost more than $100,000, and 9% exceed $200,000.(CEPro)
• Of the theater rooms installed, 14% cost more than $100,000, and 7% more than $200,000.(CEPro)
• The average number of home theater installs per installer in the previous year was five. (CEPro)
• In the previous year, the average installer installed seven multipurpose theater rooms.(CEPro)
• Up from 4% in 2021, 14% of installers reported having no home theater installs in 2022. (CEPro)
• In 2022, only 6% of installers had no installations of multifunctional theater rooms, compared to 14% in 2021. (CEPro)
• Dolby Atmos immersive audio was only present in 6% of installations. (CEPro)
• There were five seats in a theater on average.. (CEPro)
• In 34% of installations, a projector was used on average (CEPro)
• In 58% of installs, flat-screen TVs were used. (CEPro)
• MicroLED screens were employed in 8% of installations. (CEPro)
• Just 5% of installations had a soundbar, compared to 22%. (CEPro)
• Apple Vision Pro is an excellent personal home theater. It features OLED displays with 11.5 million pixels per eye, ensuring no screen-door effect and high color accuracy. (Digital Trends)

Virtual and Augmented Reality Statistics

Virtual and augmented reality technologies, which provide immersive experiences for social media, games, and movies, are expanding the possibilities for home entertainment. The development of AR applications and VR headsets drives the market's rapid growth.

• In 2024, the AR and VR market is expected to bring in $40.4 billion in revenue. (Statista)
• This market is anticipated to expand at a compound annual growth rate (CAGR) of 8.97% from 2024 to 2029, with a predicted market volume of US$62.0 billion. (Statista)
• According to projections, the size of the worldwide VR industry will rise from less than 12 billion dollars in 2022 to more than 22 billion dollars by 2025, primarily due to development in the enterprise and consumer categories, which includes VR gaming. (Statista).
• Meta (formerly Facebook), Sony, and Pico are prominent providers of virtual reality headsets. In June 2023, Meta Quest 3, their next-generation VR and mixed-reality headset, was unveiled (Statista).
• The market is anticipated to be significantly impacted by Apple's June 2023 announcement of the Apple Vision Pro, the company's entry into the VR space. At USD 3,499, it is more affordable than other devices like the Meta Quest Pro and Meta Quest 3, providing both AR and VR experiences. (Statista).
• AR Software is the largest market category within the AR & VR market, with a projected market value of US$13.0 billion by 2024. (Statista)
• With a projected market volume of US$10,900.0m in 2024, the United States is the biggest revenue generator in the AR and VR market. (Statista)
• By 2029, there will be 3,728.0 million users worldwide of AR and VR combined.(Statista)
• By 2024, the user penetration rate is predicted to be 52.8%; by 2029, it is anticipated to rise to 56.5%. (Statista)
• It is anticipated that the average revenue per user (ARPU) will be USD 11.9. (Statista)

VR Headsets

• 8.83 million virtual reality (VR) and augmented reality (AR) headset shipments were reported in 2022. (Statista)
• It was predicted that between 2024 and 2028, the global revenue in the consumer electronics market's "VR Headsets" segment would rise steadily by 1.5 billion US dollars. (Statista)
• It was predicted that between 2024 and 2028, the global volume of the consumer electronics market's "VR Headsets" segment would rise steadily by 3.6 million pieces. (Statista)
• The official Oculus Quest app store had about 340 apps available as of January 2022 for its virtual reality headsets. (Statista)
• The total number of VR headsets installed is anticipated toexceed 34 million by 2024. (Statista)
• Of US households, 23% either own or have tried a virtual reality headset. (Artillery Intelligence)

Internet and Broadband Services Statistics

Having dependable broadband and internet connections is essential for home entertainment. The market is witnessing increased customer adoption and infrastructure due to the growing need for high-speed connections to facilitate gaming, streaming, and intelligent.

• As of 2023, 1,305 Internet service provider companies were operating in the US, up 3.2% from the previous year. (IBIS World )
• In 2022, 91.2 percent of all American homes reported having a subscription to the internet. Compared to 2021, 90.3 percent of households had this increase. (Statista)
• In 2024, 80% of Americans had a home broadband internet subscription. (Pew Research)
• Over the last five years, the wireless internet service providers' revenue has increased at a compound annual growth rate (CAGR) of 11.1%, reaching an estimated $538.4 million in 0001.(IBIS World)
• The main factors influencing the US market for wireless internet service providers are the amount of internet traffic, the number of mobile internet connections, the demand from wireless telecommunications carriers, and private investment in computers and software. (IBIS World)
• The bandwidth needed for contemporary applications is rising by 40% annually.(Wikipedia)
• Despite restrictions, municipal broadband has exploded recently, with 47 new community networks coming online since 2021. (Broadband Now)
• $4.7 billion was set up by the American Recovery and Reinvestment Act of 2009 for the development of broadband infrastructure, including municipal broadband initiatives. (Broadband Now)
• The typical residential internet plan customer uses 641GB of data each month.(Op en Vault)
• The average household would utilize at least 700GB per month by the end of 2024. Over 20% of homes are "power users," defined as those whose monthly data usage exceeds 1TB. (Open Vault)
• Almost all persons (95%) earning at least $100,000 annually claim one home broadband connection. (Pew Research)
• Approximately 5% of homes are "extreme power users," defined as those whose monthly data usage exceeds 2TB. (Open Vault)

Source: Armstrong
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Physical Media (DVDs and Blu-rays) Statistics

Physical media like DVDs and Blu-rays still have value for collectors and others who prefer tangible formats, even in digital streaming. Despite a drop, sales are still significant in the home entertainment business, particularly for specialty and limited edition releases.

• The fourth-highest selling category on the website is DVD and Blu-ray as of 2023. (Self)
• In 2023, vinyl records ranked sixth in terms of popularity on eBay. (Self)

Most Sold Categories by Volume on Ebay (Top 30)

• In 2022, Netflix's income from in-person rentals fell by 50%. (Slate)
• When Netflix's DVD rental service was at its best, it had over 100,000 titles in its library. With a selection few neighborhood video stores could match, this enormous catalog was a paradise for casual viewers and movie buffs. (Slate)
• Even with the continued profitability of its famous red envelopes, Netflix's revenue from physical rentals fell by 50% in 2022. The general trend of consumers moving towards streaming services is reflected in this reduction. (Slate)
• An era ended on April 18, 2023, when Netflix announced that it was discontinuing its DVD rental service. (Hollywood Reporter)
• Less than 4,000 movies are available on Netflix at any given moment these days. This indicates a considerable decline in the titles available, making up less than 5% of the enormous DVD inventory it initially offered. (Slate)
• In 2012, the number of individuals accessing Netflix through internet streaming was approximately twice that of those using DVD players. This change demonstrates how quickly digital streaming is replacing physical media. (Slate)
• According to a 2018 study, the market share of the lowest 1% of DVDs dropped by more than 20% when 1,000 more movies were made available. Having too many options may cause less well-known titles to be less visible. (Slate)

Frequently Asked Questions (FAQ)

• What is included in a home entertainment system?

  A TV or projector, gaming consoles, gaming peripherals, media players (Blu-ray/DVD players, streaming devices), audio equipment (speakers, soundbar, receiver), and numerous accessories (remote controls, cables, and mounting hardware) are the standard components of a home entertainment system. At home, these elements produce a captivating audio and visual experience.

• How big is the home entertainment market?

  The size of the worldwide home entertainment market was estimated at USD 287.52 billion in 2023 and is projected to increase at a compound annual growth rate (CAGR) of 4.23% from 2024 to 2031, reaching USD 400.50 billion.
  Source: Data Bridgemarket Research

• What is the most consumed form of home entertainment?

  Listening to music. According to the Ipsos survey results, the most popular form of entertainment was listening to music (88% of individuals asked to do so via streaming, radio, records, etc.) in the preceding month.

• Is TV the most popular form of entertainment?

  No, according to 88% of adults, listening to music is the most popular kind of entertainment at home. Eighty percent of adults watch streaming TV, while seventy-six percent use TikTok or other short-form videos.

• Which ethnicity watches the most TV?

  African Americans watch an average of 7 hours and 12 minutes of TV daily, more than any other ethnic group. This is substantially more than the average daily TV consumption in the United States, which is 5 hours and 11 minutes.

• What percentage of households have a TV?

  With 125 million TV households in the country, just less than 97% of houses have at least one TV for watching television.Roughly 96% of American homes will have at least one TV by 2021.

• Who consumes the most TV?

  African Americans are the largest TV watchers, with an average of seven hours and twelve minutes watched daily. This is much more than the American average of five hours and eleven minutes each day.